Why do you need to Develop a Video Marketing Strategy?

We hear this question from business owners quite often: why do we need video marketing? Before we answer the “why”, allow us to be clear about the “what” — that is, about the exact problem we are addressing.

When we hear on TV: “Bad weather warning: Torrential rain expected!”, we understand that we mustn’t go outside without an umbrella. We all agree that when it rains, we should carry an umbrella.

We all respond to a weather warning and try our very best to adapt to and deal with the bad weather. However, when it comes to our business, we don’t show any such foresight! Even though we know we are in the middle of a storm, and we know that this storm will last for a long time, we keep going outside in … short sleeves!

We have asked social media users: “What attracts your attention more, a video or a photo?” They all answered “Video”. NONE of them answered “Photo”.

video marketing in Larnaca

Video marketing has officially taken the social media world by storm.

Despite the fact that all of us consume online videos on a daily basis, many businesses still aren't using video as part of their digital marketing strategy.

How can our video marketing lead your business to thrive?

⇒ Our strategy is based on “different is better than better.” At Go Digital Globally we craft strategies in a totally new and different approach. And the results are amazing!

⇒ Our video content hooks your customers and prospects and then propels them into action.

⇒ Our Video Marketing services are the most effective way to develop and build your customers’ trust in your brand. Customer trust is, and always will be, a key component for any business success.

⇒ As a result, your business naturally makes a great income, with repeat business and lifelong customers, brand ambassadors and droves of referrals!

Video Marketing Campaigns

Branding Video

Your brand message or mission while keeping your company in the background.

Product/ Service

With Video Marketing you can highlighting the most important aspects of your product/ service/

Video Testimonial

Video testimonials provide website visitors with information they want and need to know about your products/services.

About Us Video

Connect emotionally with your prospects. Allow leads to imagine what it would be like to work with you.

Experts Interview

Video interviews with influencers, thought leaders, and other experts are a great way to attract your audience’s attention. They build trust and boost brand awareness.

CSR Video

Creating an emotional connection with your audiences is key to the success of any brand. CSR Video is the content that can build this connecting bridge.

How your business can afford epic social video marketing content on a budget?

2020 has been topsy-turvy to say the least. And while it’s changed so much of how our world functions, with everything and everyone being pushed online, there are two things that are more true now than ever before:

  • Most businesses are operating on a very low budget.

Not least of all, this feeds the apparent reluctance of many businesses to adopt video marketing.

  • Brands can no longer get by using written content and images alone.

In fact, right now is the opportunity of a lifetime for businesses that are looking to launch or scale their online offers. The doors are wide open and the market is ripe for the taking!

video marketing strategy

Video Marketing isn’t just a digital marketing product. It is the most salient digital marketing product! Here are some reasons why:

  • INCREASE SALES: Videos on a landing page increase website conversions by 80%. Shoppers who land on pages with video are almost 2x times more likely to purchase than shoppers who land on pages with only photos.
  • ENGAGEMENT: Video marketing is the ideal way to promote engagement. A great video has the power to engage and hold the attention of your customers like no other type of content.
  • GENERATE DEMAND: Increasing the brand’s online visibility is crucial to getting new clients. And video can turn viewers into customers: Video Marketing is the best way to highlight the most important aspects of your product/ service.
  • INCREASE BRAND AWARENESS: Views of branded video increase brand awareness by 250%, with 80% of users recalling a video ad they viewed in the past 30 days.
  • BOOST SEO. Videos keep visitors on your page for longer. This significantly reduces bounce rate, which automatically boosts your site’s SEO.

You probably heard the expression: Video marketing is king!

Here are some of the most fascinating video marketing stats we ran into during our research:

  • Video content will dominate 84% of web traffic by 2021
  • 78% of businesses that use video increase their traffic
  • 70% of marketers said that video has helped increase user understanding of their products
  • 85% watch online videos weekly, and 57% daily.
  • More than 1 billion hours of videos are consumed every day on YouTube
  • Videos generate 1,444 more shares on social media than still images
video marketing strategy

We have no doubt that you already appreciate the importance of video marketing. And we honestly believe that the opportunity here is HUGE for those who take advantage of it. Whether you’re just starting out with your own business or you are an established brand we can create your video strategy.

Our mission, should you choose us for your video marketing, is to design your video campaign on your budget, so you can get off the marketing treadmill, make more sales, and have more impact.