We hear this question from business owners quite often: why do we need video marketing? Before we answer the “why”, allow us to be clear about the “what” — that is, about the exact problem we are addressing.
When we hear on TV: “Bad weather warning: Torrential rain expected!”, we understand that we mustn’t go outside without an umbrella. We all agree that when it rains, we should carry an umbrella.
We all respond to a weather warning and try our very best to adapt to and deal with the bad weather. However, when it comes to our business, we don’t show any such foresight! Even though we know we are in the middle of a storm, and we know that this storm will last for a long time, we keep going outside in … short sleeves!
We have asked social media users: “What attracts your attention more, a video or a photo?” They all answered “Video”. NONE of them answered “Photo”.