Valentine’s Day and Business: What’s love got to do with it?

Valentine's Day is around the corner..

….Certainly there is this romantic tradition celebrated throughout many parts of the world. However, when it comes to business, you have got to love it. This day should be taken as an opportunity to offer something for existing and potentially new customers.

It’s no different to any other big calendar date.

And yes, some people may argue that love shouldn’t ONLY be shown on this one day.  But hey, when you glance at some of the buying behaviour statistics online, there’s no reason you should disengage.

Whether you’re selling a product or a service, it’s time to get those creative juices flowing with a marketing message to melt hearts.

So, what can you do to inspire your audience on Valentine’s Day?

Firstly, Valentine's Day isn’t all about romantic relationships.

In short, research shows that on Valentine’s Day people are buying for their loved ones meaning family, friends and co-workers.

Actually, 73% of the Millennial and Generation Z demographic think that Valentine’s Day is a good opportunity to show affection for their loved ones.

#1. Galentine’s Day, because friendship is forever!

Valentine’s Day or Galentine’s Day?

When there’s a trend, it doesn’t always mean you should be jumping on the bandwagon too.

Above all, you need to ask yourself whether it’s going to work for your brand and your strategy. Furthermore, if you know your audience, and your brand identity lines up, there will be successful ways to create content.

Galentine’s Day celebrates female friendships and it occurs on the day before Valentine’s.

It started back in 2010 and has since grown in popularity. So, whether it’s a gal’s guide to having the best night in, or it’s competition to win a spa day out, there’s always a way to get ladies celebrating ladies.

#2. If you don’t feel like celebrating Valentine’s Day and romance what about self-love?

So, if you don’t feel like celebrating Valentine’s Day and romance, celebrate you!

Put relationships to one side, there’s also a reason to celebrate yourself.

And this doesn’t just apply to the singles, this purely focuses on me-time.  With so many people recognizing the importance of mental health, self-love is being prioritized.

That is to say….this is a great opportunity to remind people to love themselves!

#3. Valentines Day: Share the love with others in need!

Valentine’s Day: A good occasion for charity?

Valentines Day: Share the love with others in need!

In other words, what does your business do for social responsibility?

Take this day to demonstrate your love to a charity by giving back.

You can do this in many ways…

Take a percentage from your sales or profits, or ask your followers to do something fun. And for every task completed you promise to donate… make it a good one!

#4. Valentine's Day an occasion to partner up

Create the ultimate Valentine’s gift by tying in the theme with another small business using their services / products.

If you can get it right, a partnership could add a lot of value to your business. Mutual benefits include new customers, brand awareness and more.

Most importantly, it’s a win-win situation.

With the change in buying behaviour on Valentine’s Day, businesses shouldn’t shut out the opportunity to flirt with ideas. For example, it’s much better to understand what’s changing and trending so you can adapt your strategy in the best way for your business.

Be playful, add some humour, show off your brand personality and consider all people that might be celebrated.

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About the Author

Suman Bassi

also known as Simi, lives and works in the UK. Her current role lies within Information Systems / Business Process Improvement, where she supports her company in communications and the Microsoft Office 365 journey. She has a BSc Joint Honours degree in Business and Psychology from the University of Hertfordshire

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