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….Certainly there is this romantic tradition celebrated throughout many parts of the world. However, when it comes to business, you have got to love it. This day should be taken as an opportunity to offer something for existing and potentially new customers.
And yes, some people may argue that love shouldn’t ONLY be shown on this one day. But hey, when you glance at some of the buying behaviour statistics online, there’s no reason you should disengage.
Whether you’re selling a product or a service, it’s time to get those creative juices flowing with a marketing message to melt hearts.
In short, research shows that on Valentine’s Day people are buying for their loved ones meaning family, friends and co-workers.
Actually, 73% of the Millennial and Generation Z demographic think that Valentine’s Day is a good opportunity to show affection for their loved ones.
Valentine’s Day or Galentine’s Day?
Above all, you need to ask yourself whether it’s going to work for your brand and your strategy. Furthermore, if you know your audience, and your brand identity lines up, there will be successful ways to create content.
It started back in 2010 and has since grown in popularity. So, whether it’s a gal’s guide to having the best night in, or it’s competition to win a spa day out, there’s always a way to get ladies celebrating ladies.
So, if you don’t feel like celebrating Valentine’s Day and romance, celebrate you!
Put relationships to one side, there’s also a reason to celebrate yourself.
And this doesn’t just apply to the singles, this purely focuses on me-time. With so many people recognizing the importance of mental health, self-love is being prioritized.
That is to say….this is a great opportunity to remind people to love themselves!
Valentines Day: Share the love with others in need!
In other words, what does your business do for social responsibility?
Take this day to demonstrate your love to a charity by giving back.
You can do this in many ways…
Take a percentage from your sales or profits, or ask your followers to do something fun. And for every task completed you promise to donate… make it a good one!
Create the ultimate Valentine’s gift by tying in the theme with another small business using their services / products.
If you can get it right, a partnership could add a lot of value to your business. Mutual benefits include new customers, brand awareness and more.
With the change in buying behaviour on Valentine’s Day, businesses shouldn’t shut out the opportunity to flirt with ideas. For example, it’s much better to understand what’s changing and trending so you can adapt your strategy in the best way for your business.
Be playful, add some humour, show off your brand personality and consider all people that might be celebrated.
also known as Simi, lives and works in the UK. Her current role lies within Information Systems / Business Process Improvement, where she supports her company in communications and the Microsoft Office 365 journey. She has a BSc Joint Honours degree in Business and Psychology from the University of Hertfordshire
