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SEO (search engine optimization) is the process of making changes to your website structure, design and content /or optimizing your website in order to help it appear on the first page of Google
A successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.
In a world fueled by technology, the current generation of consumers prefer shopping online for reasons like saving time, more variety and easy comparison of prices.
If, when a customer searches for a particular product or service on Google your site doesn’t show up on the first page, you lost the game….because almost nobody goes to the second page!
The website is the online window of a business. Many small business owners have understood the importance of a website. But some of them unfortunately don’t know what SEO is, or they simply overlook it. Your business competes online exactly on the same way as a traditional business offline. Your business is not alone on the web, there are so many local businesses (not to mention the big firms from abroad, with well-established websites and strategies)
Here is the thing: A good looking website can help you promote your brand and increase the confidence of your website’s visitors in your business. A beautiful website makes your business look more legitimate.
But first of all IT must be found!!
The higher your website ranks, the more leads you get. The beauty of SEO is that you attract only interested and qualified leads to your business.
More qualified leads mean more sales and more profit for your business. Since you can target the right kind of people then it’s easy to transform them in your customers.
The more your website shows up on search results the more people are getting aware of your brand. Brand awareness drives to loyalty and trust which are vital elements in supporting your brand.
It is not enough to rank, you need to rank higher than your competitors. Search engine optimization helps your site improve ranking. With the right keywords strategy you can bypass your competitors.
At Go Digital Globally we use a combination of the latest onsite and off-site strategies to produce unbeatable results.
Many times I heard business people that they built their website but they have no profit out of it and disappointed they just dropped it.
We offers SEO services from start to finish:
The foundation of a great SEO campaign starts by auditing the existing situation. What was done up to now, with what results, who are the existing customers, who are the desired ones, who are your competitors.
There are a lot of companies which offer the same products or services. We’ll analyze their strengths and weaknesses to find new opportunities for your business to grow and achieve its goals and objectives.
Identifying the most effective keywords is a crucial step. This is not only a process about identifying the most accessible and cheap keywords it is about gaining insight into your consumers’ questions, concerns and needs.
User experience is Google’s big priority. Everything from the structure of your navigation to the optimized content contribute to an excellent user experience which is what Google algorithm values most.
Content, videos and images have the ability to influence a reader’s mind. Things like understanding what potential customers really want and build your content to serve that needs are the factor which determine user engagement.
Links from established and high-quality sites establishes your site authority in Google. Nowadays it’s not enough to buy a bunch of backlinks, Google algorithm doesn’t count the numbers anymore, it counts the authority.
The quality of your content encourages your prospects to spend time on your site. But not all your prospects are on the same channels or at the same time. We create a clear strategy when and where to deploy the content.
Carrying on a well-defined strategy across the web requires attention and agility to intervene when something unexpected may appear and if the results are not the expected ones we re-design and keep going until the goals are met.
2 Responses
I wanted to have my website start ranking on 1st page of Google and Google Maps. Although I knew some stuff about keywords and have created the Google My Business I was struggling getting the listing appear on the Map. I found Go Digital Globally and contacted Elena who explained me why my site was not ranking, why I was targeting wrong keywords and how I could get to the 1st page. Communication with Elena was easy and the results spoke for themselves. Within 6 months my listing is on the top 3 spots. I am amazed how knowledgeable and bright Elena is at search engine optimization and how she is always on the know about all Google updates and changes. I highly recommend this services to anyone with a website that needs top placements in the search engines
Thank you Constantine. Much appreciated!