Content Writing for Website: How to write powerful content?

Table of Contents

What is content writing for website?

Content writing for website can be a pretty tremendous task, especially at first. Today, content writing is more of a profession. And this is because content marketing is one powerful elements of the Marketing Mix. Some may want to consider it even an art. Others may just want to approach it more just as simple task following certain guidelines.

Nevertheless, it has gained in popularity and it is a ‘must have’ of every business that goes online. After all, nowadays, everyone searches online for information. This is how the online search began in the first place.

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why the content from a website is so important

Why writing good content for your website is so important?

Building based on a powerful content writing strategy is the only way your brand can stand out online.

Content can fulfil the gap between what the company produces and what consumers want. It is a way for brands to tell their stories and to connect with customers. Perfect content that is aligned with other marketing strategies, it could bust website traffic, increase brand awareness, promote your service/product, and eventually this can attract new customers.

In addition, good webpage content could reduce the bounce rate of your website. Last, but not least, content is still the King, in what it has to do with SEO and Google ranking factors.

As a process, content writing for website is the way of converting information to web content that attracts, inform, and engage the target audience, while promoting your company’s services or products. There are different type of content when it comes to website, but the most important forms are:

  • Content for the website pages
  • Content for the blog articles
  • E-books 
  • Case Studies 
  • Social Media Content
  • Email marketing content
  • PRs 

What are the Most Important Pages that Every Website Need?

This is the list or pages that we consider that every should website must have!

  • Home
  • About As 
  • Contact Us 
  • Lead generation Landing Page
  • Category services/products
  • Sub-category product/services
  • Product/Services detail pages
  • Blog 
  • Testimonials
  • Portfolio
  • Privacy Policy
  • Cookies Policy
  • FAQ
  • Mission and Vision
  • News & Press
  • Career
how a website helps social media strategy

Key Elements Your Home Page Should Include!

It’s an absolute no-brainer  that the most important and strategic page on the website is the home page. There’s nothing in commune between the way you build other pages comparing to the home page. 

From home page are linked most of the other pages. In other words, we can call it also index page.

Contingent upon the business objectives and target audience designing of the home page may vary a lot especially when it comes to products compared to services. However, abstracting the design, from our experience thorough the years home pages MUST contain certain elements:

  • Slogan (this could be on the slider)
  • Unique Value Proposition
  • Category product/service
  • Primary Call to Action (CTA)
  • BENEFITS / What differentiates you from your competitors
  • Your brand story and the person behind
  • Testimonials and Portfolio
  • Get more leads from the home page (this can be implemented at different levels, depends on the action)