I heard many times web-developers and sometimes even SEO specialists saying….
“Eh..this doesn’t play a role on ranking anymore”…. and there were a few times that I felt really angry.
Ok, many stuff used to be very important a few years ago and now they count less, but they count!
From my experience I know that the little things added up are those that help a website stack up best against the rest!
For Search Engine Optimization strategy starting to analyse a website from the URL and the way it is displayed on the search bar, we are coming to the favicon.