Social Media Strategy: Why bother?
The 2013 economic crisis and the haircut forced many microbusinesses in Cyprus to close down and many others to introduce significant organizational and structural changes. Currently, 93,3% of Cyprus economy is formed by 45706 microbusinesses (employing 1-9 people).
Data shows that most of microbusiness in Cyprus see digital transformation as a daunting process and time consuming. Only faster growing firms and start-ups have positive attitudes regarding digital transformation’s benefits. They’ve realized that there is a clear connection between their business digital presence and revenue growth.